Bariatric Copywriter
with a patient perspective.
Reach the bariatric community you are committed to through engaging, inspiring, search engine optimized copy.
Welcome to Pulling Copy Co.
I amplify the voices of bariatric professionals, content creators, and product developers to reach weight loss surgery patients through strategic content marketing.
You’re a driven professional who cares about the bariatric community and dedicates your life to the success of weight loss surgery patients!
You’re seeking help to lighten the load and delegate tasks to an expert bariatric copywriter who understands your patients and the bariatric community.
My copy is perfect for:
✓ Bariatric Surgeons specializing in gastric bypass, vertical sleeve gastrectomy, or the duodenal switch and use laparoscopic or robotic surgery methods.
✓ Weight Loss Surgery Centers that guide patients as they check off requirements throughout their pre-op and post-op phases.
✓ Registered Dietitians supporting and educating pre and post-op bariatric patients on their journey.
✓ Therapists who work with weight loss surgery patients to navigate the head work involved with bariatric surgery.
✓ Fitness, Nutrition, and Lifestyle Coaches specializing in life before or after weight loss surgery who guide clients to achievable goals.
✓ Content Creators on YouTube, Instagram, or various podcast platforms focusing on creating content for bariatric patients.
✓ Companies that develop products to assist bariatric patients in maintaining their weight loss.
Thank you for the work you are doing to help bariatric patients face the myriad of changes they are going through, both physical and mental.
Focus On Patients.
You've put in the work to perfect your craft, engage with your patients, and build relationships to support them in their bariatric weight loss journey.
Many are stuck in a never-ending cycle of weight loss and regain, never understanding why they just. can't. lose. the. WEIGHT.
Many people are scared. They’re fearful weight loss surgery won’t work for them – even after they've had the surgery (that was me).
You have the answers they are looking for!
You know you can help.
You need to focus on them.
But here we are.
Your plate is full.
Your full-time profession doesn't allow you the extra time or mental bandwidth to balance a professional life and a personal life AND develop authentic, well-researched, call-to-action content that engages and educates bariatric patients.
How do you reach new patients so they know you are here – waiting for them to take their next life-changing step?
What to Expect From Me
When people decide they want or need a change, they start researching online in the privacy of their personal space.
They have a lot to consider.
There’s a lot of misinformation on the web for them to consume. Thousands of blogs and content are posted on the web daily. Your patients are looking for you, but they can be misguided by unhelpful, poorly sourced, click-bait-type content.
You can be the guiding light to their future.
You can respectfully and thoughtfully walk them down a path and illuminate a clear picture of where they are now and where they genuinely want to be in the future.
Whether you are a:
Bariatric surgeon starting a new practice (or revamping a current one).
Dietitian rolling out a new seasonal challenge.
Podcast creator looking to up your game with search-engine-optimized episode descriptions and content.
You need a solid marketing strategy with a bariatric copywriter who understands being a patient.
Working with me will bring significant value to both you as a professional and your patients.
★ I listen to your concerns, needs, and goals to create a personalized, quality content marketing plan.
★ I suggest ideas for relevant content and topics to build authority in your business.
★ I research respectable bariatric industry sources, leaders, and case studies to write content that informs, educates, and engages readers.
★ I include search-engine-optimized keywords, key phrases, and high-quality, vetted links to resources that increase your ranking on Google.
★ I add eye-catching headlines to inspire your readers to click on your content.
★ I include a call to action for the reader. A solid call to action guides the reader to their next step – one step closer to you!
Current & Previous Clients
Our Sleeved Life Podcast
Our Sleeved Life Podcast
Busy Bariatrics
Busy Bariatrics
Just Be You Bariatric Awards
Just Be You Bariatric Awards
Services & Rates
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Search Engine Optimized Web Copy $800+
Websites are your first impression and should convey the benefits you offer your audience. Tell your story and carve out your own space on the web centered around your audience.
SEO website copy packed with keywords and phrases to optimize your website for search engines.
- Includes one page of 800 - 1000 words
- Includes one About page/section
- Includes one Contact page
- Website design not included but available -
Landing Pages $600+
A long-form sales page (copy only) of a product or service you offer that engages your audience to trust your brand, captures their attention and compels them to purchase.
- Products/services of $100 or less
- Page design not included but available -
Lead Magnets $400+
Gain more leads by offering a FREE, well-researched info guide, case study, ebook, or PDF document that reels in your audience and establishes you as a respected authority in your industry.
- Includes organization of copy
- Includes basic design
- Final price based on project scope -
Blogs $300+
Grow your audience while adding value, engaging, and thoughtfully educating your readers. Build trust and authority and simultaneously increase your website’s Google ranking. Topics are thoroughly researched and search engine optimized.
- 1000-word minimum
- Includes short excerpt, backend SEO descriptions, SEO titles, post URL
- Minimum of four to start
- 2000+ words available for an additional fee
- Edited by an experienced copyeditor -
Newsletters and Emails $150+
Nurture relationships with your current clients, introduce yourself to a new lead and build on these relationships through their inboxes.
Send ongoing, focused emails to keep your audience informed and engaged with your business.
- Four email minimum for Email Sequence
- Design not included -
Video/Podcast Episode Summaries $175+
Search Engine Optimized summary of a podcast episode. Summary can also be used for the YouTube video of the podcast.
- Price starts for episodes of up to one hour
- Guest bio with contact & social links
- Includes links to items mentioned
- Video Chapter Markers & Titles -
Product Descriptions $50
Connect your audience to your product or service with a well-written description.
Help them decide to buy from YOU with detailed benefits that motivate them to determine your product is “the one.”
- Priced per product/service
- 75 - 125 words -
Non-Copy Services for $50 p/h
I offer basic website, newsletter, email, and blog design/posting for an additional fee.
I am familiar with Squarespace, Flodesk, MailChimp, ConvertKit, and Mailerlite. Willing to learn additional email marketing platforms for retainer clients.- Price based on scope and frequency of project.
- Can be included in a monthly retainer -
Monthly Retainers
If you would like to turn a one-time project into weekly content bundled with a variety of my services, consider a monthly retainer.
We can build a monthly marketing strategy that fits your ongoing needs as we create your brand simultaneously. Ask me about the details.
Get Started with Pulling Copy Co.
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Let's Discuss Your Goals
How did you get started, and what is your vision for the future?
What are your short-term and long-term goals?
What smaller goals have you set to accomplish the big picture?
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How's Your Brand & Content?
Who’s your audience, ideal patient, or client?
How do you cultivate these relationships?
Are you tapping into what your audience, patients, or clients need?
How does your website perform?
How well is your website ranking in online searches?
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I Can Help You
Come with ideas for your website copy & design, lead magnets, welcome email sequence, and whatever else you want to work on together.
If you’re not sure what you want, no worries! I’ll have some great ideas on the call.
By the end of our discovery call, we'll have a customized marketing plan to get your business popping!
Are you ready to start creating your new content marketing strategy?
About Me
Hello, I am Sarah.
You may wonder who I am and why I am a good fit for your business. You want to know why you should trust me with your business's online presence and building your client relationships.
I get it! So, who am I? I am your patient. I am your client. I am your social media follower.
I know the feeling of thinking there’s nowhere left to turn. I know what it’s like to try for years to be healthy and lose excess weight only to regain it.
I know what it’s like to feel alone, like no one understands that sometimes a healthy diet and movement are not always the correct answer to weight loss.
I understand the guilt of thinking I did this to myself and not understanding – or wanting to accept – that obesity is a disease that affects two-thirds of our population.
I know their pain because I am a bariatric patient.
At my highest recorded weight, I was 300 pounds and diagnosed with high blood pressure. It took me two months before I even considered the idea of weight loss surgery and another eight months to undergo gastric bypass.
Now, my goal is to give back to the community that supported me during my pre-op weight loss surgery journey and continues to support me as I navigate this new way of life.
In addition to being a post-op bariatric patient, I am a work-from-home business owner and a homeschooling mother to three young boys, seven and under. They are also my “why” for weight loss surgery and becoming a freelance bariatric copywriter.
I am a military spouse who has moved across the country and back again with my active duty Navy sailor.
Fun fact: ask me about living in an RV for 18 months with our three boys!
I look forward to connecting with you!